Retail Catalogue Design

We love
catalogues.
Lots and lots
of catalogues.

Identity Design

Good design.
the art of being
creatively simple,
not simply creative.

Branding Design

Getting you out there,
Getting you known.
it's called branding.

Catalogue Design Melbourne

This year
we'll stick more
than 20 MILLION
catalogues in
Australian
letterboxes.

Welcome to The MAD House

Since 1996, we’ve been creating Marketing, Advertising and Design solutions for our clients.
We love what we do, we have fun, and people pay us to do it… so, who’s MAD?

About us

This won’t take long. It’s an interesting history, but probably only to us, so we won’t bore you…

Not sure if it’s a ‘philosophy,’ but…

Some of us started our advertising 'careers' back when computers were merely science fiction. These were days when advertising was fun; when we played hard and long, but never before the job was done, no matter how long that took. We had the creativity and the enthusiasm to take on the world. With the 90s came a new era of responsibility and accountability in the advertising industry. We accepted the change and embraced it, but we also decided that if we were going to do the hard yards, we still wanted to have fun while we were doing it. And we realised that the only way this was going to happen, was to start our own agency.

…so that’s what we did.

The MAD House – Marketing, Advertising, Design – started in 1996, operating out of suburban Melbourne bedroom with just one Mac and one client. More than 15 years later, we’ve worked with a portfolio of national and local clients, marketing and advertising a diverse range of products from toys to fashion, fishing to furniture and footwear. With a strong retail emphasis, we understand print intimately. In fact, we’ll produce around 20 national catalogues this year, with quantities ranging from 2,000 to 2,500,000. And naturally, we support our catalogue programs with TV, radio, press and POS campaigns. We’re proud to be an Australian company with a passion for our work and our clients. With a commitment to keeping costs down, we’re happy to say we’re still The MAD House… although we have outgrown the bedroom!

Meet the main players

Brett
  • Brett Daws

  • Principal

Brett started as a copywriter at George Patterson in 1976. Since then he has written at agencies like J.Walter Thompson, Foote Cone Belding, Clemenger, Grey and many smaller agencies Australia-wide.

Tired of the big agencies, he started The MAD House in 1996. He still loves copywriting, but nowadays probably spends more time running the business and keeping clients happy.

Lindsay
  • Lindsay Jackson

  • senior designer

Lindsay joined The MAD House in 2005 as a designer and art director. Since then, he has forged a reputation for his rare ability to create unique design solutions for the highly competitive retail market, usually with unrealistic deadlines.

This year, Lindsay will be responsible for more than 250 catalogue pages, as well as the many other print challenges that cross his desk.

Our Work

Here’s a snapshot of the work we do. It’s not everything, but hopefully it’ll give you an idea of how we fill our days and pay our bills…

  • Toyworld Catalogue

    Toyworld

    Catalogues

    Catalogues and flyers for Toyworld, Australia’s largest independent toy retailer.

    preview
  • Focus On Furniture Catalogue

    Focus On Furniture

    Catalogues

    Focus On Furniture is a leading Australian furniture retailer, producing a wide range of catalogues and broadsheet flyers nationally.

    preview
  • Autopro Catalogue

    AutoPro

    Catalogues

    Automotive parts and accessories group.

    preview
  • Compleat Angler Catalogue

    Compleat Angler

    Catalogues

    National angling retailer producing a range of catalogues and flyers for the specialist fishing market.

    preview
  • Manchester House Catalogue

    Manchester House

    Catalogues

    Catalogues and flyers for one of Australia’s leading independent Manchester retailers.

    preview
  • Mensland Catalogue

    Mensland

    Catalogues

    Iconic Australian menswear retailer. A comprehensive national catalogue and flyer program.

    preview
  • Shoex Catalogue

    Shoex

    Catalogues

    An independent footwear retailer, with a national program of catalogues and flyers.

    preview
  • Sportspower Catalogue

    Sportspower

    Catalogues

    One of Australia’s largest sporting goods retailers, with around 150 independent stores nationally. A comprehensive advertising program featuring catalogues, flyers and POS.

    preview
  • CJ Media Brochure

    CJ Media

    Brochure

    An 8pp brochure with a unique forme-cut design to launch new pre-production company, CJ Media.

    preview
  • Quattro Brochure

    Quattro

    Brochure

    A ‘high-end’ brochure to launch Quattro, a membership organisation committed to luxury car body repair and maintenance.

    preview
  • Fisher-Price Magazing Ad

    Mattel - Fisher-Price

    Magazine Ad

    A national magazine advertising campaign for the Fisher-Price ‘Little Mommy’ range of dolls and accessories.

    preview
  • Toyworld Press Ad

    Toyworld

    Press Ad

    Regular metro and local press advertising for Toyworld for individual stores, aimed at boosting sales on a local level.

    preview
  • Cara Logo Design

    Cara

    Logo

    Logo design for Cara, a not for profit community service organisation providing accommodation, care and support for children and young women.

    preview
  • Cara Identity

    Cara

    Identity

    Complete corporate identity for Cara, a not for profit community service organisation providing accommodation, care and support for children and young women.

    preview
  • Cara Banners

    Cara

    Banners

    Presentation banners for Cara, a not for profit community service organisation providing accommodation, care and support for children and young women.

    preview
  • Cara Brochure

    Cara

    Brochure

    28 page corporate brochure for Cara, a not for profit community service organisation providing accommodation, care and support for children and young women.

    preview
  • Dance Of Hearts Logo Design

    Dance Of Hearts

    Logo

    Logo and positioning statement for new counselling service specifically aimed at dealing with troubled families through dance.

    details preview
  • Dance Of Hearts Brochure Design

    Dance Of Hearts

    Brochure

    Copywriting and design of six page brochure for new counselling service specifically aimed at dealing with troubled families through dance.

    preview
  • Eighty One Logo Design

    Eighty One

    Logo

    Naming and logo design for a brilliant new restaurant and watering hole.
    It’s at 81 Main Street, Berwick.
    You should try it.

    preview
  • Eighty One Identity

    Eighty One

    Identity

    After the name and the logo came the bits and pieces that make up the complete identity package. Cheers!

    preview
  • Spika Packaging

    Spika

    Packaging

    Bold and consistant packaging

    preview
  • Spika Packaging

    Spika

    Packaging

    Bold and consistant packaging

    preview
  • Spika Packaging

    Spika

    Packaging

    Bold and consistant packaging

    preview
  • Spika Packaging

    Spika

    Packaging

    Bold and consistant packaging

    preview

What we do

Of course, we’d like to think we can do everything. Below is a snapshot of what we think we do best. Whatever it is you want to achieve, The MAD House will find a way to make it work. Print, electronic, multimedia… if there’s a solution out there, we’ll find it.

Copywriting

Our copywriting experience goes back more than 35 years, when a writer’s best friend was his dictionary, not his spell-check. When copywriting was a craft, not a necessary evil. When it was written by someone who loved words, not by a designer who complained there were too many of them…

Concepts
Press
Magazines
TV & Radio
Brochures
Annual Reports
Manuals

Catalogues

We do catalogues. We understand them and we love them. Since the days when catalogues were the ‘ugly sister’ in the creative department, The MAD House has been embracing the design skills and disciplines required to produce targeted, impactful and effective catalogues for a wide range of clients and consumers.

Concepts
Layout & design
Product copy
Photography
Typesetting
Image manipulation
Inserts
Image Library

Design

Ah… the ‘fun’ bit. Nothing beats the challenge of starting with a blank sheet of paper (OK, computer screen) and creating a design solution that grabs the attention in a relevant, creative and powerful way. Hey, anybody can be simply creative, but it’s far harder to be creatively simple… and effective.

Catalogues
Annual Reports
Corporate ID
Brochures
Style Guides
Web Design
Stationery
Point Of Sale

Media

Of course, we do much more than just put ink on paper. For years we’ve been creating electronic media solutions for our clients with television and radio advertising, and supporting campaigns with press and magazine advertising. In fact, there aren’t many media disciplines we haven’t explored over the years…

TV
Radio
Press
Magazine
Web Design
Outdoor
Point Of Sale

Print Production

It’s very easy to create pretty pictures and whizz-bang designs; far more difficult to deliver them on budget! We pride ourselves on our ‘behind-the-scenes’ print production experience and expertise, sourcing suppliers, stock and quotes, then creating print solutions that will make sure you get great design at a realistic price.

Sourcing & quoting long and short run print
Inserts
Overprinting
Pre-press

Photography

From product shots to larger studio shoots, we do the lot. Most stuff is shot at our in-house photographic studio, but we have great relationships with a number of photographers, so if your shoot requires sets or sedans, we’ll jump into a much bigger studio space to get the job done. Always remembering that keeping it in-house keeps the price down.

Models
Pack shots
Location shots
Table top shots
Image manipulation

Contact us

You can contact The MAD House any time for any reason on any of the following numbers or via our email address. We’ll get back to you straight away… unless the footy’s on!

  • Contact info
  • 518 Kooyong Rd, Caulfield South
  • Melbourne, Victoria, 3162
  • Telephone: 03 9596 9611
  • Fax: 03 9596 9622
  • Email: info@themadhouse.com.au
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